Rachna Panikker has joined Kommune as its Chief Operating Officer, announced co-founder Roshan Abbas through a LinkedIn post.
"First, we're welcoming Rachna Panikker as our new Chief Operating Officer! Rachna brings over 14 years of experience in transforming brand visions into compelling, immersive experiences. Her expertise in culture marketing, intellectual properties, and brand solutions is exactly what we need to take Kommuneity to the next level.
“Having worked with Rachna during my time on Disney's Aladdin project, I've seen firsthand her exceptional negotiation skills (she closed my contract as an actor in the play) and deep understanding of theatre and cultural marketing. Her impressive track record at Hyperlink Brand Solutions and Oranjuice Entertainment showcases her ability to lead high-performing teams and drive innovative strategies.
“Rachna's unique blend of skills - from managing strategic partnerships to creating impactful experiential marketing campaigns - aligns perfectly with KOMMUNE's mission. Her experience spans music festivals, concerts, theatrical productions, and lifestyle events, making her an ideal fit for our diverse projects,” he wrote.
Abbas also announced that VP of Kommune India, Deepti Bansal will transition into an advisory role. “We're bidding a fond farewell to Deepti Bansal in her full-time capacity. After five incredible years with us, Deepti is transitioning to an advisory role. Her unwavering love for KOMMUNE means she'll continue to support us, particularly with Spoken Fest. Deepti's contributions have been invaluable, and we're grateful she'll remain part of our extended family.
“I'm excited about this new chapter for KOMMUNE. Rachna's fresh perspective combined with Deepti's continued guidance sets the stage for remarkable growth and creativity,” he said.