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2024 uncovered: Navigating the new wave of consumer-centric marketing trends

2024 uncovered: Navigating the new wave of consumer-centric marketing trends

  • by Chaitanya Ramalingegowda
  • January 30, 2024

Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co writes about long-form content, premiumisation, creator economy, interactive content and voice search trending in 2024


ACKO Ropes in R Madhavan as the “Voice of the Customer”

ACKO Ropes in R Madhavan as the “Voice of the Customer”

  • by Team PITCH
  • January 03, 2024

The insurer has curated a series of videos to simplify Insurance specific jargons to common people


Voice, Video & Vernacular: How Generative AI is impacting India’s 3 Vs

Voice, Video & Vernacular: How Generative AI is impacting India’s 3 Vs

  • by Shantanu David
  • July 03, 2023

Generative AI is being harnessed by brands across various industries across the globe, and in India, to enhance customer experiences, streamline operations and deliver personalized...


Mic test: Twitter brings voice messages in DMs to India

Mic test: Twitter brings voice messages in DMs to India

  • by Team PITCH
  • February 17, 2021

India is among the first three countries to receive the voice messages in direct messages (DMs) experiment, alongside Brazil and Japan Twitter is where people...


Indulgence meets technology with Cadbury 5Star’s latest campaign ‘5Star Do Nothing Assistant’ in association with Google

Indulgence meets technology with Cadbury 5Star’s latest campaign ‘5Star Do Nothing Assistant’...

  • by Team PITCH
  • December 22, 2020

All you have to do is say “Ok Google, eat a 5Star” to activate the ‘do nothing mode’ and meet your latest tech-pal


5G & its infinite possibilities

5G & its infinite possibilities

  • by Niraj Ruparel
  • December 08, 2020

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India,...


Voice Search to be huge in next 3 years, say panellists on India Brand Conclave

Voice Search to be huge in next 3 years, say panellists on...

  • by Team PITCH
  • December 03, 2020

Industry experts Anubhav Sonthalia, Gaurav Shitak and Sandesh Gupta shared their insights on the potential of search engine advertising, and the future of voice and...


Is Voice Cloning the call of the hour?

Is Voice Cloning the call of the hour?

  • by Niraj Ruparel
  • November 04, 2020

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India shares how voice synthesis (cloning) technology can boost...


Trending

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    Disney-Reliance big merger: The media giant that can make India a content superpower

    • by Pitch Team
    • November 13, 2024
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    Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    • by Pitch Team
    • September 03, 2024
  • Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    • by Pitch Team
    • September 03, 2024
  • Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    • by Pitch Team
    • September 03, 2024
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Marketing Moments

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    ‘Our core proposition is flexibility in lending & customer repayment'

    • by Pitch Team
    • August 30, 2024
  • Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    • by Pitch Team
    • August 30, 2024
  • Siyaram's ropes in Ranbir Kapoor as brand ambassador

    Siyaram's ropes in Ranbir Kapoor as brand ambassador

    • by Pitch Team
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  • Mithila Palkar named brand ambassador of exclusive singles club Juleo

    Mithila Palkar named brand ambassador of exclusive singles club Juleo

    • by Pitch Team
    • August 22, 2024
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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