Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign
Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year We finally bid adieu...
Pavangopal A, Head of Marketing & E-commerce, Nandu's shares five principles that helped the meat retail brand convert challenges into advantages Covid-19 brought the...
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood...