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TV leads with 40% share in our media mix: Shashank Srivastava, Maruti Suzuki

TV leads with 40% share in our media mix: Shashank Srivastava, Maruti...

  • by Kanchan Srivastava
  • March 04, 2024

From cookie deprecation to AI investment, Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki, explains what is setting the tone of his marketing...


‘We Want To Double Down On The Gen-Z Cohort': Sunder Balasubramanian

‘We Want To Double Down On The Gen-Z Cohort': Sunder Balasubramanian

  • by Simran Sabherwal
  • December 11, 2023

Sunder Balasubramanian, CMO, Myntra shares insights on Myntra EORS-19, leveraging the synergistic association with the creator ecosystem and why the company is doubling down on...


Marketing To The Youth? Here’s What You Need To Remember In A Post-Covid World

Marketing To The Youth? Here’s What You Need To Remember In A...

  • by Navin Shenoy
  • July 30, 2020

Navin Shenoy, Head of Marketing- Youth, Music and English Entertainment, Viacom18 lists three key insights from the MTV Insights Studio study that are relevant to...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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