Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance
K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods talks about the 3rd edition of DAAWAT World Biryani Day, the campaign’s rationale,...
AI is revolutionizing the way businesses spend advertising dollars; it may not necessarily be a reduction in total spending but smarter than ever before, say...
Marketers and digital experts say that in a world where Search is driven by AI, brands will need to step up the SEO game but...
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Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen AI etc will gain prominence
An all-encompassing strategy, intertwining technology, communication, and oversight, is imperative for advertisers to safeguard their digital investments, say industry experts
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Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader Shifts in 2024
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry
AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the media, publishing and advertising sectors,...
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure...
Generative AI is being harnessed by brands across various industries across the globe, and in India, to enhance customer experiences, streamline operations and deliver personalized...