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DPOs to meet TRAI over broadcasters' channel bouquet discount as existential fears mount

DPOs to meet TRAI over broadcasters' channel bouquet discount as existential fears...

  • by Aditi Gupta
  • August 14, 2024

DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to...


TRAI notification on tariff regulation: Cable operators cheer, broadcasters cry foul

TRAI notification on tariff regulation: Cable operators cheer, broadcasters cry foul

  • by Aditi Gupta
  • July 09, 2024

TRAI has allowed cable operators to offer up to 45% discount while forming their own channel bouquets to enable flexibility and retain consumers


Cable operators seek flat 35% distribution fee on MRP of TV channels

Cable operators seek flat 35% distribution fee on MRP of TV channels

  • by Aditi Gupta
  • April 30, 2024

In their submission to TRAI, accessed by e4m, cable operators have sought that the condition for availing 15% more distribution fee only on ensuring 90-95%...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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