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Larger gaming players absorbed GST shock, further consolidation on cards: EY report

Larger gaming players absorbed GST shock, further consolidation on cards: EY report

  • by Kanchan Srivastava
  • March 06, 2024

As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth...


2023: Gaming and eSports level up with brands in tow

2023: Gaming and eSports level up with brands in tow

  • by Shantanu David
  • December 29, 2023

This year saw the gaming industry expanding its horizons with amendments to the IT Act, growth in collaborations and entrepreneurship, and brands taking a keen...


Return of Shein, BGMI and more: Can they win back customers?

Return of Shein, BGMI and more: Can they win back customers?

  • by Shantanu David
  • May 25, 2023

The return and rebranding has to be a well-laid-off plan, especially the marketing and advertising part of it, for them to regain consumer trust, say...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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